Midland Metro Extension
Centro, the transport authority for the West Midlands are planning to extend the tram network throughout the region. Before confirming any plans they consult local residents and businesses to gain feedback and make improvements. The brief was to provide three concepts, with one being developed and implemented across a wide range of materials both online and in print.
I presented the three concepts below, showing a rough scamp, description and a couple of visual style references. I remove all colour from concepts so clients focus on the core idea first and that way aren't influenced by colour or style. The first concept was the preferred approach to go into development and be finalised.
I designed and arranged printing on a range of materials like 6 sheets, leaflets, banners, tote bags, coffee cups, pens, jackets and polo shirts. I also edited images for their website and social media channels to ensure a consistent style from print through to online.